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Research papers

Means-end chains analysis online

Means-end chain analysis has gained a lot of popularity in recent years both in academic research and in practice. However, the approach has also met quite some criticism, both at the theoretical and at the methodological level.This paper contributes...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Morten Schroder, Suzanne Beckmann
Company: Wilke Research
October 10, 2004
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Citation

Schroder and Beckmann (2004a, October 10). Means-end chains analysis online. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/means-end-chains-analysis-online


Research papers

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen
Company: KANTAR TNS Malaysia
October 20, 1998
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Citation

Arnaa, Randrup, Beckmann and Hansen (1998a, October 20). Profiling media users. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profiling-media-users